Van Cleef & Arpels: New collection of Haute Joaillerie

I am not the kind of blasée, but that’s true, I am not often nicely surprised by viral communication. And I’ve really enjoyed the last videos of Maison Van Cleef & Arpels, presenting the sources of inspiration of its Haute Joaillerie’s new collection. Nothing avant-gardist : only interesting cultural content, shown in a very formal way. Less is more. Those short videos about legendary bals offer lovely moments of history : like the story of Winter Palace bal (Saint-Petesbourg, February 11th 1903), told by Vincent Meylan, Historian of Jewellery. Click on the pictures to discover the videos.

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